Vintage Ad

Oh, vintage advertising how sexist you often are…

Hoover 1960 Christmas Ad

While certainly a well made ad and an adorable dress, the treatment of women in the 50s and 60s is frequently horrible. Surely, the only thing a good wife wants for Christmas is a nice vacuum cleaner as if she were a six year old with a new toy. This even after all the Rosie the Riveter type ads from WWII. Women made a huge jump in status while the men were away and then for the most part got boxed back into the role of a housewife.

Not that I have anything against nice vacuum cleaners and certainly they along with the dishwasher and washing machine did make life much easier for whomever was cleaning the house.


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